After a decade of turning products red in a fundraising fight against HIV/AIDS, Apple has finally adopted the hue for its biggest product of all. This Friday, the company will start selling a striking red version of the iPhone, Cupertino’s latest collaboration with the (RED) charity.
Once again, a portion of each red device sold will go to help fund the group’s work to battle the disease in sub-Saharan Africa, a partnership that has already resulted in some $130 million donated to the cause — more than a quarter of the total $465 million the charity has raised. According to (RED)’s CEO, Apple is the largest corporate donor to the fund.
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