Business Marketing Basics

Online marketing is perhaps the most important step in building your business. With 40-60 billion searches on Google each month, the easiest way for your business to gain exposure is through online marketing. In this article I will share with you a few tips to help maximize your online presence with a few helpful tools.

Verify Your Business

Your first step to showing up in online searches is to verify your business. The best practice is to verify your business on as many business search sites as possible. Two of the most frequently used sites for business searches are Google My Business and Yelp for Business.

Verifying your business helps customers find you based on the services you offer. This also helps maximize your SEO by allowing other search engines to find you and increase traffic to your website.

Write Articles

Writing your own articles, or “business blogging” is an easy way to get customers engaged with your website and services. Increasing your website “mapping” with custom written articles is a great way to increase the chances that your website will show up in a search, all without paying extra for ads!

The key to business blogs is to include a few hyperlinked sources which will create “external links” allowing your site to show up when the source site is searched. You will also use “internal links” to point back to the service pages of your website. The more traffic you get on your site, the higher it will rank online.

Marketing Videos

Marketing videos are a great way to engage your customer base. Once you know your audience, you can tailor the way you market to them. Marketing videos should be no longer than 2 minutes. You want to showcase your services and intrigue your viewers. These videos can also be embedded within your website and allow customers to find your website by following links in your video descriptions.


These are just a few steps you can take to enhance your online marketing. Technology Solutions of Michigan can help you maximize your outreach and implement key features into a customized website to bring your company more business.

Schedule an appointment to learn more about our website development and marketing services today!