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Have you been hearing more about email authentication lately? There is a reason for that. It’s the prevalence of phishing as a major security threat. Phishing continues as the main cause of data breaches and security incidents. This has been the case for many years.
A major shift in the email landscape is happening. The reason is to combat phishing scams. Email authentication is becoming a requirement for email service providers. It’s crucial to your online presence and communication to pay attention to this shift.
Google and Yahoo are two of the world’s largest email providers. They have implemented a new DMARC policy that took effect in February 2024. This policy essentially makes email authentication essential. It’s targeted at businesses sending emails through Gmail and Yahoo Mail.
But what’s DMARC, and why is it suddenly so important? Don’t worry, we’ve got you covered. Let’s dive into the world of email authentication. We’ll help you understand why it’s more critical than ever for your business.
Imagine receiving an email seemingly from your bank. It requests urgent action. You click a link, enter your details, and boom – your information is compromised.
The common name for this is email spoofing. It’s where scammers disguise their email addresses. They try to appear as legitimate individuals or organizations. Scammers spoof a business’s email address. Then they email customers and vendors pretending to be that business.
These deceptive tactics can have devastating consequences on companies. These include:
Unfortunately, email spoofing is a growing problem. It makes email authentication a critical defense measure.
Email authentication is a way of verifying that your email is legitimate. This includes verifying the server sending the email. It also includes reporting back unauthorized uses of a company domain.
Email authentication uses three key protocols, and each has a specific job:
SPF and DKIM are protective steps. DMARC provides information critical to security enforcement. It helps keep scammers from using your domain name in spoofing attempts.
Here’s how it works:
Both Google and Yahoo have offered some level of spam filtering. But didn’t strictly enforce DMARC policies. The new DMARC policy raises the bar on email security.
Look for email authentication requirements to continue. You need to pay attention to ensure the smooth delivery of your business email.
Implementing DMARC isn’t just about complying with new policies. It offers a range of benefits for your business:
Implementing DMARC is crucial now. This is especially true considering the rising email security concerns with email spoofing. Here’s how to get started:
DMARC is just one piece of the email security puzzle. It’s important to put email authentication in place. This is one of many security measures required in the modern digital environment. Need help putting these protocols in place? Just let us know.
Contact us today to schedule a chat.
This Article has been Republished with Permission from The Technology Press.